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Andrew Tansir is a freelance film director with over 8 years of experience crafting high-impact visuals for fashion, beauty, and lifestyle brands. Starting his creative journey through high-end fashion photography, he naturally transitioned into fashion films, then expanded into the world of commercials — directing campaigns for international clients such as L’Oréal, Unilever, P&G, Microsoft, YouTube, and Google.

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Fluent in English, Indonesian, Cantonese, and Indonesian Sign Language, Andrew is an intuitive communicator who thinks both visually and strategically. Backed by a degree in Marketing & Communication, he’s known for blending strong aesthetic vision with messaging that connects — whether on a billboard, a YouTube pre-roll, or a TVC spot.

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Before stepping behind the camera, Andrew spent years performing as a model, dancer, singer, and actor in various Indonesian TV programs. This gives him an uncommon edge: a deep empathy for on-camera talent and the ability to bring out authentic, nuanced performances from a wide range of casts.

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Andrew’s directorial work is known for its cohesive visual language, vibrant color palettes, and obsessive attention to detail. His sets tend to be equal parts focused and fun — collaborative environments where good ideas flow freely, even under pressure. Clients appreciate his professionalism, while crews appreciate that he doesn’t take himself too seriously (except when it comes to lighting — then it’s war).

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With a cinematic eye, a performer’s heart, and a marketer’s mind, Andrew brings a unique energy to every project — turning briefs into beautiful, brand-driven stories that resonate.

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